The Gug Letter

The Gug Letter

Genesis of Pay Per Crawl

From AI Free-For-All to Fair Exchange

Joe Guglielmucci's avatar
Joe Guglielmucci
Jul 11, 2025
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Imagine the internet as a vast, luminous library—shelves groaning under the weight of human ingenuity, from breaking news to poetic musings. For years, this library has been freely raided by AI crawlers, devouring content to fuel their algorithms without a whisper of compensation.

Introducing pay per crawl: Enabling content owners to charge AI crawlers for  access

Cloudflare, the guardian of roughly 20% of the web's traffic, flipped the…

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