The Gug Letter

The Gug Letter

YouTube's Seismic AI Policy Update: Humans Wanted

The first real domino to fall in the ebbs and flows of AI piercing civilization - human creativity will always have an inherent value

Joe Guglielmucci's avatar
Joe Guglielmucci
Jul 10, 2025
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Today, YouTube announced a significant overhaul to its YouTube Partner Program (YPP) monetization policies, emphasizing “original” and “authentic” content. Starting July 15, the platform will crack down on “mass-produced,” “repetitious,” and “inauthentic” videos, particularly those heavily reliant on AI-generated elements with minimal human input.

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